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You, the customer,
are the most important person in this business.
In Person
By Telephone
By Fax
By Mail
By E-mail
You, the customer,
are not dependant on us, we are dependant on you.
You, the customer,
are not an interuption to our work, you are the purpose of it.
We are not doing you a favour by serving you,
you are doing us a favour by giving us the opportunity to do so.
You, the customer,
are not someone with whom to argue or match wits.
Nobody won an arguement with the customer.
You, the customer,
are somebody who brings us your wants.
That is what a customer is,
in our business or any other business. |